Detroit Auto Show

Detroit Auto Show at Huntington Place - Detroit

Friday is a good day to stop comparing cars on a screen and start comparing them from a few feet away. At the Detroit Auto Show on January 22, 2027, at Huntington Place in Detroit, 10:00 AM, you can walk the floor where 120 years of automotive heritage meets the newest design thinking, technology evolution and mobility innovation—all under one roof. It's an indoor exhibition built for discovery, with vehicle displays that invite comparison, hands-on activations that let you engage with brand ideas, and indoor tracks that reveal performance in motion.

This is an occasion to make your own observations. Compare approaches to design and technology, follow the brand experiences that catch your interest and give yourself time with the vehicle displays. The combination of exhibits, hands-on activations and indoor tracks gives the outing variety, with several ways to engage with automotive innovation in one place.

Detroit built the industry, and the city still understands why people care about cars. The Motown connection runs deeper than nostalgia; this is the landscape where design met manufacturing at scale, where risk and craftsmanship competed for attention. That history surrounds every display, every activation, every indoor track lap. You're standing in the geography that made the automobile central to American life.

Make Friday a day for real vehicles and real conversations. Explore Detroit Auto Show admission.