Detroit Auto Show

Detroit Auto Show at Huntington Place - Detroit

A beautiful roofline can stop you in your tracks. So can an engineering idea you have never considered. A grille can announce aggression or elegance, a roofline can whisper efficiency or shout performance. The Detroit Auto Show at Huntington Place on January 21, 2027 at 10:00 AM spreads vehicle displays and design ideas across one floor, giving you the chance to measure how different minds solve the same challenge: motion, beauty, purpose.

The pleasure is in making your own comparisons. What catches your eye first: the shape, the practical thinking or an unfamiliar idea? The exhibition brings design and technology into the same visit, giving you room to follow those questions. You don't have to be shopping for a car to enjoy thinking about what makes one interesting.

Beyond the showroom shine, hands-on activations and indoor tracks let you explore the tactile side of mobility. Brand experiences connect engineering to ambition, while technology displays translate abstract ideas into tangible hardware. The exhibition celebrates Motown's role in American car culture without nostalgia for its own sake—this is about where design and innovation meet today.

Give yourself time to study the details. Choose your January 21 Detroit Auto Show visit.